|
|
Marketing Strategy of Community Centre Rubín in Brno
Varmužová, Romana ; Urbánek,, Jiří (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.
|
|
|
Cultural marketing of the city of Kutná Hora in the years 2009 to 2010
Kubová, Dagmar ; Halada, Jan (advisor) ; Hejlová, Denisa (referee)
This bachelor's thesis on cultural marketing of the city of Kutná Hora in the years 2009 to 2010 discusses the marketing communication of the cultural objects of the city of Kutná Hora in the defining years 2009 to 2010. The first part of this thesis describes the marketing mix of Kutná Hora as a set of cultural objects, however it is aslo dedicated to the cultural objects of the city individually. The materials for this part were particularly the promotional materials of the city and of the objects aimed on culture. The second part of this thesis is dedicated to primary research which has been conducted with the citizens of the city of Kutná Hora. The subject of the research was mainly contentment of the citizens with options of the cultural life in the city and general contentment with the cultural marketing and information. On the results of this survey is aslo based the last part of this thesis, which evaluates the knowledge acquired in first two parts and trough so called SWOT analysis comes with suggestions and recommendations for improvement of marketing communication of the city in culture and cultural objects of the city. As a technics of material treatment are used description, primary reaserch according to the submitted questionnaires and in case of some materials has been also used...
|
|
|
Cultural marketing of the city of Kutná Hora in the years 2009 to 2010
Kubová, Dagmar ; Halada, Jan (advisor) ; Hejlová, Denisa (referee)
This bachelor's thesis on cultural marketing of the city of Kutná Hora in the years 2009 to 2010 discusses the marketing communication of the cultural objects of the city of Kutná Hora in the defining years 2009 to 2010. The first part of this thesis describes the marketing mix of Kutná Hora as a set of cultural objects, however it is aslo dedicated to the cultural objects of the city individually. The materials for this part were particularly the promotional materials of the city and of the objects aimed on culture. The second part of this thesis is dedicated to primary research which has been conducted with the citizens of the city of Kutná Hora. The subject of the research was mainly contentment of the citizens with options of the cultural life in the city and general contentment with the cultural marketing and information. On the results of this survey is aslo based the last part of this thesis, which evaluates the knowledge acquired in first two parts and trough so called SWOT analysis comes with suggestions and recommendations for improvement of marketing communication of the city in culture and cultural objects of the city. As a technics of material treatment are used description, primary reaserch according to the submitted questionnaires and in case of some materials has been also used...
|
|
|
Marketing Strategy of Community Centre Rubín in Brno
Varmužová, Romana ; Urbánek,, Jiří (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.
|
|
|
Analysis of marketing communication of organ concerts in St. Francis church in Prague
Šitavancová, Anna ; Kolouchová, Daniela (advisor) ; Černá, Jitka (referee)
The bachelor thesis deals with the issue of marketing communication of organ concerts which are organised by the company JCH ART AGENCY PRAGUE, s. r. o with the aim of proposing arrangements to make it more efficient. The thesis is divided into two parts, theoretical and practical. In the fist part terms such as marketing and marketing communication are defined with the emphasis on culture, specifically performing arts. The following practical part focuses on the product of organ concerts in St. Francis church and its marketing communication. The methods of questionnaire examination and competition analysis are used to point out the imperfections in the marketing communication which serve as a base for improving suggestions.
|
|
|
Marketing strategy of Berg Orchestra
Kašpráková, Soňa ; Černá, Jitka (advisor) ; Vítová Dušková, Marie (referee)
The main goal of this diploma thesis is to create a base of marketing strategy of Berg Orchestra, because of focusing on new target group of younger audience. Theoretical part describes marketing of orchestras and specifics of marketing mix, then issues of segmentation, targeting and positioning. This part also focuses on marketing research, especially on quality research, which is used in practical part of this thesis. Practical part introduces Berg Orchestra, its aims, marketing and analysis through SWOT. Then it offers the quality research itself and in-depth interviews with nine respondents. At the end of this part there is an approximate framework of new marketing strategy with suggestions coming from the applied research.
|
|
|
Marketing campaign for José Cury
HUSÁROVÁ, Iva
My thesis is aimed at marketing campaign concerning the concert of José Cura organized within 19th International Musical Festival Český Krumlov and also at cultural marketing. The thesis is separated in practical and theoretical part. The theoretical part is specialized in cultural marketing and proceeds from findings of expert literature and information gathered from internet resources. The practical part deals with making of marketing campaign for concert of José Cura getting the data from the real campaing which was made for 19th International Musical Festival Český Krumlov.
|
guest ::
